Travel to discover: Towards Sustainable Tourism A new trend is being imposed on the world of travel.

The Formula: Guided by a traveler-coordinator, travelers will only have hired the basics: Flights, transportation, paperwork and insurance). Accommodation and maintenance are hired on the fly (with a common fund) and are paid directly (in local currency) giving the trip an absolute dynamism, while favoring local economies and achieving significant savings in the total cost of travel .


This philosophy of travel is based on the social and cultural integration of the traveler with the destination and respect for the environment.

This traveling formula has four key points :

Flexible trips: It is possible to modify the planned itinerary as the group decides and the duration of the stays in each zone that is visited, according to the interest of the site or events that occur in the area unexpectedly.

Travel for all: By traveling as a group, paying in local currency and using local resources, the cost of the trip is greatly reduced and the impact on the areas visited is reduced, especially the most vulnerable environmentally or those inhabited by indigenous communities.

Sustainable travel: Small family accommodation and camps or local identity accommodation will be used. Public transportation (where possible) and always local services. In this way the traveler’s money will revert to local economies, both the tours and scheduled excursions will be aimed at favoring the protection of the environment and ensuring the least possible impact.

Adventure trips: With this traveling philosophy it is about recovering the essence of the trip. Discover recondite places, ancestral cultures, surprising nature and infinite ways of seeing the world.

The Guide-coordinator
He is a traveler, with traveling experience and leader of the expedition. The role of the guide-coordinator, in collaboration with local organizations, is to actively accompany and guide a small group during the trip, contributing their knowledge of the destination showing the culture and environment of each area visited.

Towards Sustainable Tourism
Sustainable tourism according to the World Tourism Organization “conceived as the one that leads to the management of all resources in a way that satisfies economic, social and aesthetic needs, maintaining cultural integrity, essential ecological processes, biological diversity and systems that support life “according to Agenda 21 for travel & Tourism Industry,” Sustainable tourism products are products that operate in harmony with the local environment, community and cultures, so that they become permanent beneficiaries “(WTO, 2001; WTTC1995).


The talk of sustainable travel is talking about the triple profitability:

1. Environmental: minimizes any damage to the environment (flora, fauna, water, soil, energy use, pollution, etc.) and ideally tries to benefit the environment in a positive way (promoting conservation and protection).

2. Sociocultural : It should not harm, but revitalize the social structure or culture of the host community.

3. Economic: It must contribute to the economic well-being of the local community, in a way that is not only punctual, but can be maintained over time.

Sustainable tourism seeks to minimize the negative impacts and damage of tourism activity and maximize the economic benefits to the visited environment.

Ecotourism , a type of sustainable tourism, takes place in natural areas little or not explored, environmentally and socially vulnerable, especially if they are inhabited by local indigenous groups, so the potential impact could be even greater (for good or for wrong). That the impact is positive depends on three factors: Support for conservation, benefits for host communities and education for visitors.

The responsibility of this type of tourism can apply to any type of service offered to customers. A great city hotel can have a management in perfect harmony with the social and environmental principles and a small hostel in the mountain on the contrary. This applies to transportation used, excursions in rural areas, etc.

It is important to note that local organizations that do not count and involve local communities and the surrounding environment end up damaging the social structure and destroying their resources. The result is the loss of their original identity and habitat; and therefore all its attraction and interest of tourists.

Customer satisfaction is what will continue the tourism sector and is maintained by three pillars: Governments have always tended to strengthen the first pillar: health, hygiene and safety. The second pillar: that of Quality is supported by traditional tourism certification programs. But it is the third pillar that is currently shaking the whole system: the triple profitability, still very green in Spain and far from the first international “green” certification programs that consider the environmental impacts of tourism: Sociocultural and economic sustainability.