Tony Simpson and Liam Darbon have been announced as new directors of the Birmingham Museums Trust Board.

The dual appointment is expected to “energize and strengthen” the organization’s board of directors, with a particular focus on marketing and audience development, revenue generation and business development, while bringing a broad range of experience and knowledge from their various careers.

Simpson is a partner at Oliver Wyman, a global management consultancy, where he advised and restructured media, sports and entertainment groups, and spent five years as a member of the advisory board of the Black Cultural Archives (BCA ).

He also brings international museum experience, having previously worked with and advised Qatar Museums (formerly the Qatar Museums Authority) and the Government of Abu Dhabi, on culture and international partnerships.

Simpson said: “Born and raised in Birmingham, I understand our city’s rich historic culture and am aligned with the Birmingham Museum Trust’s ambition to provide an authentic representation of the cultural best of the Midlands and how it can stimulate social, cultural and economic creativity and innovation.

Darbon has served on the Birmingham Museums Trading Board since 2016. He is Head of Omnichannel Commerce at Tate, where he leads the commercial strategy for Tate and its commercial affiliates. Prior to Tate, Liam held commercial management positions at John Lewis Partnership and also worked for American Express.

Darbon said: “Culture has never been more important, and I look forward to working with Sara, Zak and the Board to find innovative ways to reach new and existing audiences – placing them at the heart of the experience.”

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