Local museums are able to give meaning to community and place by celebrating a collective heritage, helping to protect and promote the value of the nation’s cultural and historical heritage.
After a period of interruption due to the impact of the Covid-19 pandemic, museums in Ho Chi Minh City have reopened, but they have reported a loss of around 30-50% of their annual visitors. Therefore, museums are reinventing themselves to keep up with the changing times and remain relevant in a digital world to be more attractive to visitors, and one of them is the application of technology to the introduction and display as an inevitable part of the digital transformation roadmap.
In fact, digital transformation should not wait until after the outbreak of the pandemic, but started before. However, the impact of the epidemic with social distancing requirements has prompted many museums in Ho Chi Minh City to speed up the introduction of exhibits that combine technology and build an online visiting platform.
Typically, the Southern Women’s Museum’s Engineering and Technology Applications Gallery used a new hologram projection machine in the exhibit space. The Southern Women’s Museum is the first museum in Ho Chi Minh City to apply this technological device. Images of artifacts and historical figures through a Hologram machine show 3D in combination with 3600 interactive software and virtual reality technology, helping visitors experience the artifacts as in real space. with many different angles.
Meanwhile, the War Remnants Museum has recreated five large South Vietnamese prisons during the Anti-American Resistance War in a mock outdoor container. The museum not only used 3D technologies, but also integrated light, temperature and sound technologies to partly show the authenticity of the ancient prisons.
At the height of the coronavirus outbreak in June 2021, the Ho Chi Minh City History Museum piloted the “3D/360 Intelligent Interactive Museum” project to serve visitors during the enforcement of the social distancing mandate . More recently, this museum also began testing the Sanbot Robot model using artificial intelligence (AI) to guide visitors, with initial features such as photo slideshows and introductory videos. About museums, artifacts and galleries.
At the Ho Chi Minh City Museum, the first digitization experiment is underway at the Nature – Archeology Gallery. Visitors will be equipped with virtual reality glasses for a more complete experience. Images of land types in Ho Chi Minh City, areas with archaeological artifacts reproduced by virtual images and linked to on-site artifacts, should make visitors more excited.
Doan Thi Trang, deputy director of the Ho Chi Minh City Museum, said museums need to consider content combined with technology, provide programs that fit the nature of the museum and attract visitors.
Therefore, in each museum, in addition to applying technology, we try to ensure the quality of the content specific to each unit. As the Southern Women’s Museum uses 3D images to recreate the beauty of women’s costumes in the context of real life, not simply displaying costumes in display cases while the War Remnants Museum uses a sound and light system to recreate the fierce prison atmosphere.
The seminar “Museum Marketing Communication: Strategies and Methods in a Contemporary Context” was organized in Ho Chi Minh City by the HCMC History Museum in collaboration with the Faculty of Cultural Heritage – Ho Chi Minh City University of Culture. Museum representatives from HCMC and a number of other museums across the country all agreed that the use of technology and digital transformation in the display of artifacts is an important factor in attracting people to museums. .
Applying technology and finding the right model for museum content is not a problem because technology will constantly develop and museums will barely grow.