Doha: Qatar Museums has announced an open call inviting local, regional and international creatives to apply to join Al Najadah, the heart of New Crafts in Doha. The initiative encompasses Qatar Museums’ goal of preserving and documenting Qatar’s heritage and providing a platform to nurture and inspire local creative talent.

Al Najadah is an inclusive, production-driven creative cluster that hosts a multidisciplinary community of emerging and established creators focused on Qatar’s burgeoning new crafts: contemporary heritage, culinary arts and digital experiences.

New contemporary heritage crafts include weaving, jewelry design, ceramics, pottery, perfume making, glass making, fashion and textiles. Culinary arts include roasting, micro-gardening, food grown at 0 km in Qatar, tableware and packaging design. Digital experiences include video production, augmented reality (AR), virtual reality (VR), digital arts, Web3 and metaverse.

Abdullatif Al Jasmi, Director of Cultural Heritage Protection at Qatar Museums, said: “In recent years, Qatar Museums have made it their mission to revive the heritage districts of Doha while nurturing local talent. Qatar Museums is delighted to announce an open call for Al Najadah, inviting local creatives involved in new professions to apply to be part of this exciting new creative hub in the heart of historic Doha.

The open call aims to seek community members, partners and collaborators to bring Al Najadah to life through the creation of an inclusive and diverse community. To achieve this goal, Al Najadah will provide an environment of collaboration and research between traditional artisans and contemporary artists, designers and manufacturers, all with the aim of knowledge and cultural exchange. Al Najadah facilitates the production of beautifully designed local products and the internationalization of local brands. Al Najadah is one of the few areas in Doha that still features traditional architecture while retaining its original historical structure. The creative cluster consists of 17 houses that were once owned by modest Qatari households before later being occupied by artisans selling traditional wares and products.

Visit alnajadah.qa to apply to become a community member or partner of Al Najadah, or to rent a pop-up space. Applications for Al Najadah’s open call close on August 31.

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